Superior University funded a food drive of up to 6 Million rupees

Author: Fajar Shakeel

 This ever-changing world needs unprecedented kindness. Giving entails more than just making a difference; it also entails creating a sadaqah jariya. Continuous charity (sadaqah jariya) refers to such a good deed, the benefit of which is endless. The reward will be given to the person who performs that act throughout his life and after it. Abu Huraira narrates the Holy Prophet PBUH:

When a person dies, his actions are terminated except for continuous charity (sadaqah jariya), beneficial knowledge, and a righteous child who prays for him.

 The Superior Foundation for Research and Development (SFRD) is a registered non-profitable and non-political foundation. One of the wings of SFRD concentrates on the issues that they believe are the most significant impediments to people living their best lives. They sponsor unique ideas that can help overcome barriers for each topic they work on. From poverty to health to education, our areas of focus offer the opportunity to improve the quality of life for billions of people dramatically. So we build partnerships that bring together resources, expertise, and vision—working with the best organizations around the globe to identify issues, find answers, and drive change. At Superior, the United Nations Sustainable Development Goals (SDGs) are championed as an essential framework for collective action and impact on the systemic challenges our world faces. Superior University has long embraced cross-sector collaboration as a best practice for addressing global challenges, as exemplified through meaningful partnerships and programs, many of which align with the SDGs. This initiative is in line with UN’s SDG number 2, titled ‘Zero Hunger,’ aiming to end acute hunger by 2030. The Superior Essar is an SFRD program dedicated to feeding those in need, and it’s built on a simple notion: 

“One small act of generosity on the part of one caring person can transform the lives of hundreds.”

 Like every year, an altruistic unit of CMACED Superior University, the Social Entrepreneurship Program, takes such initiatives funded by SFRD with the collaboration of Intersoft and Allah Walay Trust. The primary purpose of Superior Essar is to arrange and distribute food packages for all the impoverished staff and their families and empower them for a social change that leads to societal well-being. We name this food package a “SMILE BASKET” Because charity efforts are for happiness, and in times like this, we all have to let our kindness spread like wildfire. This basket contains all the necessary items of grocery a family needs for a month.  

Well, the spirit of Ramadan is baked right into our mission.

We have already distributed the 1272 smile baskets worth 6 million PKR, and it’s all donated by SFRD. It is an open forum for volunteers, and students from all over the country can join in “ESAAR CAMPAIGN” Not only this, we are the contributor to Punjab Youth Council’s initiative. Mr. Muneeb Ahmad, Director of SFRD and Deputy Director of CMACED, is one of the Executive members supervising, implementing, and monitoring the social activities all over Punjab.

According to the World Food Programme, 43% of Pakistan’s population faces food insecurity. Of this number, 18% of people in Pakistan severely lack access to food. Pakistan is one of those countries where we requisitely need social entrepreneurs. Various national and international social enterprises are working on societal development. However, formal academic efforts to train the young generation are of pivotal importance to bring productive outcomes because we have to instill the extent of charity and its power in the minds of the young age. Charity can be anything, whether it’s a monetary help. Or you are just smiling, whether clearing the pathways or praying for others, because

Greatness is not what you have. It’s what you give.

The Holy Month of Ramadan is upon us. This is a time when we need to remind our culture and heritage and make efforts to become closer to Allah (SWT). In Ramadan, we shall celebrate a pillar of our Islamic faith and our history through our rich traditions and festivals. Charity is fundamental and the heart of our community during Ramadan. We donate fitrana and zakat so that all of our Muslim brothers and sisters who are not able to celebrate Ramadan due to hardships can be part of this blissful month and its celebrations. Iftars are often elaborate feasts cercurated with family and friends, and fasting is seen as a way to cleanse the soul and empathize with those in the world who are hungry and less fortunate. So SFRD organized a “GRAND IFTAR” for all the community, and 1000+ people were together in this feast with the Superior family.

“Only those who have learned the power of sincere & selfless contribution experience life’s deepest joy: true fulfillment.”

The SFRD is adding value & creating hope in the society. One primary wing of this foundation is meant to empower Pakistani youth with indigenous education and training programs to create social change through community outreach initiatives that ultimately lead toward a prosperous Pakistan. The impact of this foundation can be accessed through the following factors 388 Social Action Projects, 79 Million Project Funding, and 3000+ Active Citizens.